EbonyLife ON PLUS Privacy Statement

At EbonyLife ON PLUS ("we," "us," or "our"), we value your privacy and are committed to protecting the personal information you share with us. This Privacy Statement explains how we collect, use, disclose and protect your personal information when you use our streaming services, whether via subscription video-on-demand (SVOD), transactional video-on-demand (TVOD) or through our additional offerings such as masterclasses, events, and giveaways.

What Information We Collect

We may collect the following categories of personal data:

  • Personal details: When you create your EbonyLife ON PLUS account, we collect your contact information (such as your email address) and authentication information for your login (such as a password). Depending on how you subsequently set up your account and method of payment, and which features you use, we also collect one or more of the following: first and last name, phone number, residential and postal address, gender, date of birth and other identifiers you provide to us.
  • Payment details: We collect your payment details and other information to process your payments, including your payment history, billing address, and promotional offers you have redeemed.
  • Subscription/rental information: We collect subscription/rental information such as information you provide to us when you subscribe or make a rental on EbonyLife ON PLUS, subscription details, rental history, voucher and promo code usage and other related information.
  • EbonyLife ON PLUS account/profile information: We collect information that is associated with your EbonyLife ON PLUS account and/or EbonyLife ON PLUS profiles on your account (such as profile name and icon, ratings and feedback you provide for EbonyLife ON PLUS content) and choices in connection with your use of the EbonyLife ON PLUS service.
  • Advertisement: We use personal information such as personal details, EbonyLife ON PLUS account/profile information, usage information and device and network information to support advertisements including to provide, analyze, administer, enhance, optimize, select, deliver, and measure Advertisements.
  • Usage information: We collect information about your interaction with the EbonyLife ON PLUS service (including playback events, such as play, pause, etc.) choices made when engaging with interactive titles, search queries on the EbonyLife ON PLUS service and other information about your use and interaction with the EbonyLife ON PLUS service (such as app clicks, text input, page views, time and duration of access and camera/photo access for QR-code and similar functionality).
  • Device and network information: We collect information about your mobile devices, computer or other EbonyLife ON PLUS capable devices you might use to access our service (such as smart TVs and other streaming media devices) your network and network devices. The information includes:
    • IP address and general location
    • Device ID, type, OS and browser type
    • Log files, crash reports, access timestamps and other related information.
  • Communications Data: We collect communication information such as Customer support messages, email or chat interactions, marketing preferences and survey responses.

How We Collect Information

    Directly from you: via account registration, subscription/rental, feedback or communication.

    Automatically: through cookies, log files and tracking technologies.

    From third parties: such as payment processors, device manufacturers or app store providers.

    Publicly available sources: such as social media (only where you engage with us directly).

How We Use Your Information

    To create and manage your account: We use your personal data to authenticate and register your account, maintain your login and personalize your profile.

    To process payments and manage subscriptions or rentals: This includes processing SVOD subscriptions, TVOD rentals, billing and resolving payment issues.

    To personalize your experience and content recommendations: Based on your viewing behavior and preferences, we tailor your experience to suggest content and features that suit your taste.

    To provide access to additional services like events, giveaways and masterclasses: If you register for special offers or educational experiences, we use your data to facilitate participation.

    To communicate with you: We may send emails or SMS regarding account activity, updates, promotions, or feedback requests, based on your communication preferences.

    To improve our services and platform: We use analytics to understand user behavior and make technical or content-based improvements.

    To comply with legal obligations: We may process your data to comply with tax, regulatory, anti-fraud or law enforcement obligations.

    To ensure security and prevent abuse: Your information helps us detect and prevent fraud, abuse, unauthorized access and breaches of our Terms of Use.

Sharing and Disclosure of Data

We do not sell your personal data or other information. However, we may share it with:

    Service providers who assist with billing, customer support, analytics, marketing or hosting.

    Partners or collaborators in promotions or events, but only where you have opted in.

    Regulatory authorities or law enforcement, when required by law or legal process.

    Employees, contractors and corporate affiliates within the EbonyLife Group.

    Successors or buyers, in the event of a merger, acquisition or sale of assets.

    Advertising Companies (see definition of Advertisement above) in order to select Advertisements shown on EbonyLife ON PLUS, to facilitate interaction with Advertisements, and to measure and improve effectiveness of Advertisements.

All parties are bound by contractual obligations to keep your data confidential and secure.

Data Retention and Security

We retain personal data only as long as necessary to fulfill the purposes outlined in this Privacy Statement, including to satisfy legal, accounting, or reporting obligations which are implemented by industry-standard security practices. Once retention is no longer necessary, we securely delete or anonymize your data.

Your Privacy Rights

Access, correct, update or delete your personal information: You have a right to confirm whether we process your personal information and to access and receive a copy of the personal information we process about you. You may also correct or update out-of-date or inaccurate personal information or request that we delete/erase your personal information that we hold about you (the "right to be forgotten").

To request a copy of your personal information, please visit https://ebonylifeonplus.com. In addition, under the "Account" section of our website, you can access and update information about your account, including your contact information, payment information and various related information about your account. You must be logged in to access the "Account" section.

Objection, restriction, and withdrawal of consent: You can object to or request that we restrict processing of your personal information. If we have collected and are processing your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Right to complain: You have the right to complain to a data protection authority about our processing of your personal information but we encourage you to first contact us with any questions or concerns.

Right not to be subject to automated decision making: You may have a right not to be subject to a decision made solely using automated means, where such decision would have a legal effect on you or produce a similarly significant effect.

You can exercise the rights described above when we receive a verified request in accordance with applicable law.

Communication and Marketing Preferences

Email and Text Messages: If you no longer want to receive certain communications from us via email or text message, please access the “Notification settings” option for the relevant profile within the “Account” section of our website. Alternatively, click the “unsubscribe” link in the email or reply STOP (or as otherwise instructed) to the text message (note: you may receive a confirmation text message in this case). Please note that you cannot unsubscribe from transactional messages from us, such as messages relating to your account transactions.

Marketing of the EbonyLife ON PLUS service using cookies and similar technologies: To exercise choice around cookies or resettable device IDs collected for marketing of the EbonyLife ON PLUS service or EbonyLife ON PLUS content on third party service, please read the tools described in the “Cookies and other Technologies” section below.

International Transfers of Personal Information

EbonyLife ON PLUS operates from various countries around the world, as do its Service Providers, Partners, and other third parties to whom we may need to disclose your personal information, as described above. This means that when you use or interact with EbonyLife ON PLUS, your personal information may be transferred to other countries that have different data protection laws than those where you reside. However, whenever we transfer personal information to other countries, we ensure that the personal information is transferred in accordance with applicable data protection laws and this Privacy Statement. Specifically, we use a variety of contractual, technical, and organizational measures as appropriate for such transfers, including data protection agreements, technical protections, and practices to challenge disproportionate or unlawful government authority requests.

Cookies and Other Technologies

EbonyLife ON PLUS uses cookies and similar technologies for various purposes. This section explains what technologies we use, what they do, and your choices regarding them.

    Cookies: Small text files stored on your device to help recognize your device, save preferences, improve user experience, and deliver relevant content or ads.

    Browser storage technologies: Store data locally in your browser.

    Pixel tags: Help us understand email engagement or ad effectiveness, often working with cookies.

    Hashed identifiers: Transform your email/phone number into a secure format for campaign optimization.

    Resettable device identifiers: Advertising IDs from your mobile or streaming device with similar functions as cookies.

These technologies help us: keep you logged in, remember your content preferences, measure marketing effectiveness, prevent fraud, and ensure platform security. You can manage or disable them through your device or browser settings, though some features may be affected.

Minors

You must be at least 18 years of age, or the age of majority in your jurisdiction, to access and use the Platform. By using the Platform, you represent and warrant that you meet the eligibility requirements and that all information you submit is accurate and truthful.

By creating an account or allowing minors to use your account, you acknowledge that it is your sole responsibility to monitor and control the viewing habits of any minor who accesses our platform through your account.

Changes to this Privacy Statement

We will update this Privacy Statement from time to time in response to changing legal, regulatory, or operational requirements. We will provide notice of any such changes (including when they will take effect) as required by law. Your continued use of the EbonyLife ON PLUS service after any such updates take effect will constitute acknowledgement and acceptance of those changes. If you do not want to acknowledge or accept any updates to this Privacy Statement, you may cancel your account. To see when this Privacy Statement was last updated, please see the "Last Updated" on the Platform.

Other Important Privacy Disclosures

Sharing Functionality in Our Service: Certain portions of the EbonyLife ON PLUS service may allow you to share personal information via email, SMS, or third-party platforms (such as social media) using tools available on your device. These features may include sharing content/links with friends or social plug-ins for posting to external networks. Please note that these third-party services are governed by their own privacy policies and not this Privacy Statement.

Security: We use reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, loss, misuse, or disclosure. These include:

    Encryption and secure socket layers (SSL)

    Access restrictions and authentication controls

    Periodic assessments and audits

International Data Transfers: Where necessary, data may be stored or processed outside Nigeria. In such cases, we ensure that adequate safeguards are in place in line with NDPR requirements.

Other Websites, Platforms, and Applications: EbonyLife ON PLUS may integrate with or link to third-party platforms (e.g., mobile devices, tablets, smart TVs, voice assistants, app stores). These external services have their own privacy practices. We encourage you to review their policies before engaging with them.

Additionally, public forums or social channels linked to EbonyLife ON PLUS may allow users to share comments or content. Be mindful that such posts are visible to others and may be indexed by search engines.

Contact Details

For questions about this Privacy Statement, our use of your personal information, or how to exercise your privacy rights, please contact our Data Protection Officer/Privacy Office at:

enquiries@ebonylifeonplus.com